Strategic Plan
Informed through a comprehensive and collaborative process, our strategy is focused on delivering impact as we aspire to fulfill our Promise: to find the cures for Crohn’s disease and ulcerative colitis and to improve the quality of life of everyone affected by these diseases.
We are excited about what’s ahead and the critical role we have as a contributor, a connector and as a collaborator.
2023-26 Impact Strategy
The impact strategy lays out a series of connected objectives and values that guide our work. Our mission objectives (in red) represent what we do and our enabling objectives (in grey) represent how we achieve our mission. At the heart of each objective is delivering impact for those affected by IBD – a lens we use to prioritize and to make decisions.
Mission Objectives
ACCELERATE IMPACT OF RESEARCH
Address key gaps and success factors and accelerate the timeline from discovery to impact.
REACH FURTHER
Broaden the reach of programs to impact more people with IBD and their caregivers.
BOOST AWARENESS AND UNDERSTANDING OF IBD
Engage and motivate Canadians through a compelling brand approach.
DRIVE SYSTEM CHANGE
Advocate and partner to influence change.
ENABLING Objectives
SCALE
FUNDRAISING
Grow mission-fueling revenue by investing in high return streams and through a donor centric approach.
Go Digital
Establish a digital environment that enables innovation, enhances constituent value, and improves experiences.
MODERNIZE HOW WE ENGAGE EMPLOYEES AND VOLUNTEERS
Deepen engagement by leading with values.
DEEPEN COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Reach a more diverse and representative population through strategy and actions.
Our impact will be reported annually through a comprehensive evaluation framework.